How can Real Relief company do business directly with faith based organizations and private sector as a turnaround strategy for long-term sustainability?

For many years the relationship between western countries and Africa have been based on
help and Aid. This model has encouraged corruption and of course wastage of funds (Geldof,
2016)”. It has always killed entrepreneurship among local people (Moyo, 2009). A clear example
is the millions of Mosquito nets dumped for free in the continent and how it kills local
entrepreneurs who were venturing in the same industry (Angelique, 2017)
Why is the paper interested in aid and relief? Because Real relief depends on these kinds of
organizations as customers who buy their products and say that they give them out to people
in developing countries for free. Which then raises some fundamental questions? Do the real
people in need really get those products? What are the criteria of choosing those who qualify
to get one? Why despite millions of nets dumped into the continent, millions of people in need
of the same have never seen someone distributing them? The paper will try and examine why
a profit-making company of a small size in highly competitive market rely on such kind of
institutions for business.
The question then is, can this business model pass the test of time and continue doing
business for a long time? To answer this question, one needs to understand how these NGOs
operate and what have been their performance for the last 60 years? How do local people
perceive these organizations and their aid? Do they think aid is effective or ineffective? Do they
know someone who has ever benefited from aid? Answers to these questions from different
perspectives and school of thoughts will enable us to know if the model can be sustainable.
As an African, the author was born and raised in DRC one of the countries with thousands of
NGOs and whose economy had been ruined for 400 hundred years. The country was first
considered as a personal property of king Leopold II and then as a colony of Belgium. Later in
1960 June 30th the country got its “independence”. The first Patriotic Prime minister Patrice
Emery Lumumba was brutally murdered by Belgians and Americans government to impose on
the people their own leader dictator Mobutu Sese Seke whose western aid helped impoverish
local people, while the so-called aid was transferred directly back to overseas accounts few
seconds after arrival (Hulme, 2016) . This makes the matter close to his heart and a reality
experienced like any other person on the ground. Most of the local people say they have never
seen any real change made by NGOs (Underwood, 2016). Statistics show that in the 1970s
10% of Africans lived on under 1 dollar a day, today the number is far bigger than that, despite
two trillion being transferred there, in a form of aid (Moyo, 2009).
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This is a clear indication that the aid model has not been successful but has helped in
destroying the lives of people in Africa. Why people encouraging entrepreneurship in Africa like
Tomas Sankara of Burkina Faso had to be brutally murdered and people like Mobutu of DRC
(Zaire) protected for 32 years?
Today the monopoly of western countries and companies is fading all thanks to a new big
brother in town, “China”. China is doing the extreme opposite, business as opposed to Aid,
local people are falling in love with them and rightly so (Moyo, 2009). China and the Chinese
companies are not coming to help dying people in need of aid, they are coming to do business,
to sale product to Africa at an affordable price for both the poor, the middle class and the
wealthy…, People are falling in love with their brands because they identify with it. In 2012
there were already more mobile users in Africa than the US or EU. (Falk, 2012). Most of those
mobile phones are from china. On the government to government levels, infrastructure being
built for the last 10 years overriding 60 years, of western unquestionable monopoly, now there
are choices, India is present as well, the Bricks with their development Bank is around. One
needs to wake up to this new reality or remain in their sleep.
Talking of Aid and NGOs, it is important to remind the reader that, NGOs are not interested in
solving any problem, they are busy competing against each other for funding, they can’t even
say what they plan to deliver to people the following year for fear that the competitors will be
aware and perhaps steal the idea (Underwood, 2016). Despite all these realities, it is becoming
almost a sacrilege to question the work of humanitarian organizations and whether they are
really helping change the lives of people they claim as serving. President Kagame of Rwanda
argues that Aid is more political as opposed to market which is less political and neutral he goes
on saying that, this is the only explanation of why people are even afraid to question this aid
culture even when it has shown its limits (Kagame, 2015).
Those benefiting from aid don’t care much about the result and how it impoverishes people
and hinders innovation and entrepreneurship in Africa. All they care about is a new budget for
the coming year. Economists have predicted that in 2040 Africa will be the next world
manufacturing hub, but still many people remain sceptic about investing in Africa all thanks
to this bigotry purporting that Africa can only offer war, poverty, disease and corruption
(Easterly, 2016). Africa does not need aid she needs investment.
In Tanzania today with the current President Dr. John Magufuli whose leadership style is not
entertaining mediocrity but instead encouraging local entrepreneurship and technology
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transfer, has opposed this Aid syndrome and instead focuses on using local resources to
develop his country, resulting to rapidly growing economy with no external aid. This is an eye
opener for anyone who cares to listen. (Financial Times , 2017).
Real relief Holding must then take the bull by the horns, looking at ways in which the supply
of their product can be more effective and solve the problem, get the return on their investment,
but at the same time remain relevant for many years to come? That brings us to the main
research question bellow

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